Marketing – What You Need To Know

February 21, 2012 (Tuesday) - SANDHILLS CC
TBD – ROBESON CC

Registration FREE (see below)

This seminar is designed for those who have a clear idea of which small business to launch…and… for those who are exploring ideas.

MARKETING is an “ATTITUDE”. It involves the management of many disciplines. As a subject it is misunderstood and misinterpreted. It is often viewed with a narrow eye which precludes the creation of opportunities which can generate additional revenue for any business.

This seminar will define and describe:

• The various forms of marketing for profit (consumer, industrial, government and service)
• How to evaluate relevant demographics and other consumer buying habits.
• Significant trends, local and otherwise, which may help in refining your small business.
• The importance of being unique, relevant and consistent vis-a-vis your competitors.
• The importance of “adapting to changes”…the internet.
• Low cost research and other low cost marketing techniques.
• Motivating people (customers, employees, salesmen, distributors).
• How to develop a successful Marketing Plan.
• How to think creatively to get more value out of your marketing dollars.
• Most common pitfalls.

Seminar Principals

SANDHILLS CC
ROBESON CC

NICK ARENA is the Vice Chairman of Sandhills SCORE and an experienced counselor. He received his BA degree from Villanova University in 1970 and his MBA from The University of North Carolina at Pembroke. Nick served in the US Army, National Guard and Army Reserve. He retired from industry in 2008 after a career in sales, marketing and general management with several multinational industrial manufacturers. He is presently an adjunct professor with The University of North Carolina at Pembroke, in thier School of Business, teaching Management, Marketing and International Business.  Nick’s presentation, Guerrilla Marketing exlains the essential role of marketing to make any business successful.

TOM ZALESKI is a Constant Contact Business Partner, with Marketing Solutions NC. He is experienced in all aspects of modern media marketing and his presentation on The Power of Email Marketing provides both guidance and practical information on how to utilize modern media to effectively market your business and for client management.

Quotes from prior attendees:

• “Fantastic – many thanks.”
• “Knowlegable examples and the ability to direct them to our level”
• “Extremely informative”
• “Great pointers and ideas”
• “I recommend it for all who are starting a business”

Scheduled dates, times, location:

SANDHILLS COMMUNITY COLLEGE

February 21, 2012 (Tuesday)

• 5:30 p.m. Registration
• 6:00 p.m. Seminar starts promptly
• Location: Sandhills Community College, Van Dusen Hall, Room 103

Registration

• To register please call the Small Business Center, Sandhills Community College, at 695-3938 or email neelym@sandhills.edu identifying course, your name and tel#.
• Early pre-registration is encouraged to be sure of seating availability and that sufficient hand-out materials are on hand.

ROBESON COMMUNITY COLLEGE

TBD

• 5:30 p.m. Registration
• 6:00 p.m. Seminar starts promptly
• Location: Robeson Community College, Workforce Development Center, BB&T Room

Registration

• To register please call the Small Business Center, RCC at 910-272-3631/0 or email bmoore@robeson.edu identifying course, your name and tel #.
• Early pre-registration is encouraged to be sure of seating availability and that sufficient hand-out materials are on hand.