Marketing – What You Need To Know
June 8, 2010 (Tuesday)
Registration FREE (see below)
This seminar is designed for those who have a clear idea of which small business to launch…and… for those who are exploring ideas.
MARKETING is an “ATTITUDE”. It involves the management of many disciplines. As a subject it is misunderstood and misinterpreted. It is often viewed with a narrow eye which precludes the creation of opportunities which can generate additional revenue for any business.
This seminar will define and describe:
- The various forms of marketing for profit (consumer, industrial, government and service)
- How to evaluate relevant demographics and other consumer buying habits.
- Significant trends, local and otherwise, which may help in refining your small business.
- The importance of being unique, relevant and consistent vis-a-vis your competitors.
- The importance of “adapting to changes”…the internet.
- Low cost research and other low cost marketing techniques.
- Motivating people (customers, employees, salesmen, distributors).
- How to develop a successful Marketing Plan.
- How to think creatively to get more value out of your marketing dollars.
- Most common pitfalls.
NICK ARENA is the Vice Chair of Sandhills SCORE and a counselor. He received his BA degree from Villanova University in 1970 and his MBA from The University of North Carolina at Pembroke. Nick served in the US Army, National Guard and Army Reserve. He retired from industry in 2008 after a career in sales, marketing and general management with several multinational industrial manufacturers. He served one year with The University of North Carolina at Pembroke School of Business as an instructor in Management, Marketing and International Business. Effective 1 January 2010 Nick became President / CEO of The Carolina Commerce and Technology Center, Inc. located in Robeson County. Nick continues with UNCP as an Adjunct Professor in the School of Business.
THOMAS ZALESKI obtained his BA degree in Education from the State University of New York at Oswego. Tom has spent many years in the Kitchen Industry starting by making cabinets. This was followed by becoming a dealer, a stocking distributor and then a Manufacturing Representative. Throughout his 35 years in the industry he has always been an educator to both consumers and dealers. Tom owned a successful Manufacturer’s Rep organization and continues to develop training programs to help dealers be the best they can be. Among the companies who have used his training programs are Brandon, Showplace Wood products and Custom Wood Products.
Quotes from prior attendees:
- “Fantastic – many thanks.”
- “Knowlegable examples and the ability to direct them to our level”
- “Extremely informative”
- “Great pointers and ideas”
- “I recommend it for all who are starting a business”
Scheduled dates, times, location:
June 8, 2010 (Tuesday)
- 5:30 p.m. Registration
- 6:00 p.m. Seminar starts promptly
- Location: Sandhills Community College, Van Dusen Hall, Room 103
Registration
- To register please call the Small Business Center, Sandhills Community College, at 695-3938 or email neelym@sandhills.edu identifying course, your name and tel#.
- Early pre-registration is encouraged to be sure of seating availability and that sufficient hand-out materials are on hand.