Retailing
Fall date TBD
Registration FREE (see below)
A small business is NOT a Wal-Mart. It cannot be all things to all people. It must establish its special place in the retail market. The successful retail store will be a specialty retail store.
This seminar will help you to understand all the steps necessary to start and run a specialty retail store SUCCESSFULLY.
- The research phase
- The planning
- How to study the competitive environment
- How to select the right location
- How to select the right merchandise…and display it
- How to price your goods
- How to control inventories
- How to maximize profitability and set open-to-buy funds
- How to select your suppliers
- How to hire, train and motivate your staff
- How to market
- How to promote, advertise and publicize your store
- How to analyze your sales and stay on track financially
- And…How consumers think and behave when shopping
FELICE SCHILLACI is the Vice Chair of Sandhills SCORE and a counselor. He was born, raised and educated in Italy. He came to the USA at age 25 and is proud to have had the good fortune of living the American dream. He speaks four languages and has lived in many overseas countries. He has dealt with the specialty retail environment throughout his career. While working as a marketing executive for multinational companies, he called on independent and chain retailers. Subsequently he became a consultant, a counselor to retailers and established his own company.
Felice also conducts the SCORE Marketing seminar.
Scheduled dates, times, location:
Fall date TBD
Registration
- To register please call the Small Business Center, Sandhills Community College, at 695-3938 or email neelym@sandhills.edu identifying course, your name and tel#.
- Early pre-registration is encouraged to be sure of seating availability and that sufficient hand-out materials are on hand.